A SHORT INTRODUCTION ON WHY INFLUENCERS ARE SO EFFECTIVE & THE POWER OF THESE COLLABORATIONS IN THE LUXURY SPACE.
‘Definition / an influencer, or social media influencer, is someone who has a reputation of authority or expertise in a particular area & who uses that authority to engage with large numbers of social media followers.
Influencers, style icons, fashionistas and people in prominent places have emerged as a great marketing tool for brands across various industries, including the luxury space & we at MARK GOLD, have noticed significant benefits from partnering with those who have a following or influence.
Influencers often cater to specific niches or demographics, making them ideal for our brand's target audience. Unlike celebrities or macro-influencers with diverse follower bases, micro-influencers are also important & attract followers who share similar interests & preferences. Collaborating with influencers allows us to reach potential customers who are genuinely interested in high-quality jewels, thus maximizing the impact of our marketing efforts.
Compared to traditional advertising channels, partnering with influencers is a cost-effective marketing strategy for MARK GOLD. As a result, MARK GOLD can allocate its marketing budget more efficiently while still achieving significant brand visibility & engagement.
COMMUNITY BUILDING AND BRAND ADVOCACY
Collaborating with influencers allows MARK GOLD to build a sense of community with a following of brand advocates among its target audience. Micro influencers also often have dedicated followers who value their opinions & recommendations. By aligning with influencers who share MARK GOLD's brand values of exclusivity & an appreciation of our unique aesthetic, we tap into existing communities & build meaningful connections with potential customers. Over time, these engaged followers spread positivity & word-of-mouth, driving organic growth for MARK GOL
SO how do we work with influencers?
At MARK GOLD we use the term “going dutch” meaning that if a person of influence appears on our radar as an ideal influencer, we propose to them a deal whereby if they pay half, Mark will happily pay the other half.
& just like that another happy influencer joins the team …
So get in touch!
